There is a common misconception that the terms "brand" and "logo" are interchangeable. Branding is what a business needs to capture the...

Social media has quickly and radically changed the way we do business and has become the new marketplace. This shift gives businesses...

Nike holds the title of being the world's leading sports footwear and apparel manufacturer. The brand is currently valued at $15.9...

Branding is predicted to become the most powerful strategic tool since the spreadsheet, playing a crucial role in defining company...