Squid Game is the latest phenomenon sweeping the globe right now and is currently my favourite series. It is currently also the most...

Today, audiences are bombarded with thousands of marketing messages, new businesses and brands, "innovative" new tools that promise more...

Why did you watch that series on Netflix? Why did you pick that meal on Uber Eats? Why is that your favourite shirt? Why do consumers...

Finances are personal in a way that many things aren't. With more than 94% of online users across all age groups using financial...

What if I told you that superpowers are real? What if I told you that living among us exists a breed of humans who possess superhuman...

TikTok has a deep-rooted history in music, having originated as the music-based social media service Musical.ly. The app has since grown...

Facebook founder, Mark Zuckerberg announced in a social media post that the company plans to invest more than $1 billion through 2022 to...

The head of Instagram, Adam Mosseri, recently declared that it is “no longer a photo-sharing app”, as Facebook focuses on competing with...

"If you know the enemy and you know yourself, you need not fear the results of a hundred battles"- Sun Tzu, The Art of War. It stands to...

Earlier in 2021, LEGO, the world's leading toy manufacturer, and Adidas, the biggest sportswear manufacturer in Europe, partnered up for...

Potterheads, Marvel True Believers, Swifties, Apple fanboys, football Ultras and Starbucks fanatics; the companies behind these brands...

Like clockwork, every June we see brands showcasing their rainbow logos and content to show their support for the LGBTQ+ community....

In just 30 minutes, Logan Paul, a famous American YouTuber, made $1,000,000. By the end of the day, he had accumulated $5,000,000 off...

In the previous article we discussed why a brand strategy is important and how it can benefit a brand. This is the second part of the...

There is a common misconception that the terms "brand" and "logo" are interchangeable. Branding is what a business needs to capture the...

"Influencer marketing" is one of the most common buzz terms used in modern marketing practice. This article will introduce what it is and...

Following the success of their "Infinity Saga," Marvel released a brand new television series starring Wanda Maximoff, or as Marvel fans...

Social media has quickly and radically changed the way we do business and has become the new marketplace. This shift gives businesses...

Everything about the luxury brand oozes opulence, wealth, knowledge, and power— a sense of superiority and quality that you can't get...

With hundreds of social outlets to choose from, it is sometimes difficult to figure out which one works best for your brand. It is often...