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Alexander Matambo
Jul 1, 20232 min read
Behind the Playlist: The Science of Song Recommendations on Spotify
Have you ever wondered how Spotify always seems to know what song you want to hear next? Even when it's a song you've never heard before?...

Alexander Matambo
Mar 21, 20233 min read
Striking a Chord: How Big Tech's Rhythmic Revolution is Transforming Music Streaming
The entertainment landscape has struck a chord with music streaming, as big tech companies dance to the beat of innovation and redefine...

Alexander Matambo
Dec 26, 20222 min read
The Rise of Voice Search and Its Impact on SEO
Quick question: When last did you ask Siri, Alexa or your Google Home a question? Chances are, this was quite recently. And you're not...


Alexander Matambo
Dec 22, 20222 min read
The Use of Virtual and Augmented Reality in Tech Marketing
Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular tools in technology marketing, as they allow businesses...

Alexander Matambo
Feb 23, 20223 min read
How to Asses the Value of an NFT
The crypto market is ever-evolving and always in flux with new asset types constantly emerging. Examples of these are stable coins,...


Alexander Matambo
Jan 5, 20224 min read
Esports: The Next Frontier of Immersive Brand Marketing
Did you know that, on average, more people are watching Esports events than the NBA or Major Baseball League? And when you look at the...


Alexander Matambo
Dec 29, 20212 min read
Gamers Are Not Who You Think They Are
When you think of a gamer, what image comes to mind? A teenager in his parent's basement, angrily tapping at his controller in a vicious...


Alexander Matambo
Dec 28, 20213 min read
How to Market NFTs
NFTs are arguably one of the biggest buzzwords of 2021 and have become trending topics on many social media platforms. To get you up to...


Alexander Matambo
Jul 15, 20212 min read
Facebook Invests $1 Billion in Creator Fund
Facebook founder, Mark Zuckerberg announced in a social media post that the company plans to invest more than $1 billion through 2022 to...

Alexander Matambo
May 7, 20214 min read
What are NFTs? And Why Should You Care?
In just 30 minutes, Logan Paul, a famous American YouTuber, made $1,000,000. By the end of the day, he had accumulated $5,000,000 off...
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