Gen Z, also known as "Gen Zers" or "Gen Z consumers," are the generation born between 1997 and 2012. As the first true digital natives,...

Brands have quickly figured out how to go viral on TikTok and other similar social media platforms, but holding younger consumers'...

The lines between streetwear and luxury fashion have never been more blurred than they are today. Streetwear as a style is ever-evolving...

NFTs are arguably one of the biggest buzzwords of 2021 and have become trending topics on many social media platforms. To get you up to...

Today, audiences are bombarded with thousands of marketing messages, new businesses and brands, "innovative" new tools that promise more...

TikTok has a deep-rooted history in music, having originated as the music-based social media service Musical.ly. The app has since grown...

Facebook founder, Mark Zuckerberg announced in a social media post that the company plans to invest more than $1 billion through 2022 to...

The head of Instagram, Adam Mosseri, recently declared that it is “no longer a photo-sharing app”, as Facebook focuses on competing with...

"If you know the enemy and you know yourself, you need not fear the results of a hundred battles"- Sun Tzu, The Art of War. It stands to...

"Influencer marketing" is one of the most common buzz terms used in modern marketing practice. This article will introduce what it is and...

Social media has quickly and radically changed the way we do business and has become the new marketplace. This shift gives businesses...

With hundreds of social outlets to choose from, it is sometimes difficult to figure out which one works best for your brand. It is often...