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Alexander Matambo
Apr 4, 20212 min read
Introduction to Influencer Marketing
"Influencer marketing" is one of the most common buzz terms used in modern marketing practice. This article will introduce what it is and...


Alexander Matambo
Feb 20, 20215 min read
4 Branding Lessons From Marvel's WandaVision
Following the success of their "Infinity Saga," Marvel released a brand new television series starring Wanda Maximoff, or as Marvel fans...


Alexander Matambo
Jan 15, 20214 min read
5 Lessons Consumer Brands Can Learn From Luxury Brands
Everything about the luxury brand oozes opulence, wealth, knowledge, and power— a sense of superiority and quality that you can't get...


Alexander Matambo
Dec 6, 20204 min read
Nike: A Case Study in Amazing Brand Building
Nike holds the title of being the world's leading sports footwear and apparel manufacturer. The brand is currently valued at $15.9...


Alexander Matambo
Dec 4, 20202 min read
Benefits of Having a Strong Brand
Branding is predicted to become the most powerful strategic tool since the spreadsheet, playing a crucial role in defining company...
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