The entertainment landscape has struck a chord with music streaming, as big tech companies dance to the beat of innovation and redefine...

In the era of global connectivity, companies are reaching out to consumers from various cultural, ethnic, and social backgrounds. The...

Gen Z, also known as "Gen Zers" or "Gen Z consumers," are the generation born between 1997 and 2012. As the first true digital natives,...

Virtual reality (VR) and augmented reality (AR) are becoming increasingly popular tools in technology marketing, as they allow businesses...

The COVID-19 pandemic has had a significant impact on businesses around the world, and many companies are finding that they need to pivot...

With the hype of the Qatar 2022 Winter World Cup winding down, we can reflect on an element of the festivities that's often overlooked as...

The lines between streetwear and luxury fashion have never been more blurred than they are today. Streetwear as a style is ever-evolving...

Influencer marketing is constantly in flux. In recent years, digital technologies have developed and innovations have emerged that...

Did you know that, on average, more people are watching Esports events than the NBA or Major Baseball League? And when you look at the...

When you think of a gamer, what image comes to mind? A teenager in his parent's basement, angrily tapping at his controller in a vicious...

Squid Game is the latest phenomenon sweeping the globe right now and is currently my favourite series. It is currently also the most...

Today, audiences are bombarded with thousands of marketing messages, new businesses and brands, "innovative" new tools that promise more...

Why did you watch that series on Netflix? Why did you pick that meal on Uber Eats? Why is that your favourite shirt? Why do consumers...

Finances are personal in a way that many things aren't. With more than 94% of online users across all age groups using financial...

"If you know the enemy and you know yourself, you need not fear the results of a hundred battles"- Sun Tzu, The Art of War. It stands to...

Earlier in 2021, LEGO, the world's leading toy manufacturer, and Adidas, the biggest sportswear manufacturer in Europe, partnered up for...

Potterheads, Marvel True Believers, Swifties, Apple fanboys, football Ultras and Starbucks fanatics; the companies behind these brands...

Like clockwork, every June we see brands showcasing their rainbow logos and content to show their support for the LGBTQ+ community....

In the previous article we discussed why a brand strategy is important and how it can benefit a brand. This is the second part of the...

There is a common misconception that the terms "brand" and "logo" are interchangeable. Branding is what a business needs to capture the...